Smarter marketing in a digital age

RAMSAC announces the next South East Professional Services Forum entitled "Smarter Marketing in a Digital Age."

RAMSAC a leading IT solutions provider will be hosting the next South East Professional Services Forum on the 16 th February at its Godalming based offices. These free forums are aimed at keeping local business professionals up-to-date on key technology trends designed to improve their business operations and of course the opportunity to network with other local business professionals and industry experts. The "Smarter Marketing in a Digital Age" forum will deliver insight into the most effective marketing communication channels and how advances in technology can be used to effectively monitor business and marketing investments.

Robert May, Managing Director of RAMSAC explains, "In an increasingly competitive market place, small and medium sized businesses need to carefully consider their plans for business development and marketing. The digital age has opened many opportunities for the SME to develop the kind of marketing presence previously associated with the larger corporates. But smaller budgets require smarter investment. This seminar will focus on using digital technology to get the best results from a limited marketing budget, how to track Return on Investment and how to make the best use of search engine technology to drive potential new clients to your company website."

The agenda includes a number of keynote speakers including:

Tim Drake, Managing Director of new media creative agency Flipside who will offer advice on using the Internet as a marketing and sales tool and how to successfully leverage the opportunities of database marketing.
Andrew Holley, former Chief Technology Officer of JP Morgan will provide guidance on how to harness advancements in connectivity and bandwidth to achieve operational advantage.
Anthony Basker, Managing Director of Ignition will comment on search engine optimisation and using Internet statistics and analytics to measure marketing ROI.

RAMSAC has been hosting the South East Professional Services forum for the past two years. Dan May, Operations Director at RAMSAC explains, "The forums are aimed at helping to keep SMEs abreast of how technology can improve their business - it is essentially a medium of non sales, plain English advice for business people as well as a networking opportunity. We look forward to welcoming local business professionals to the forum."

The South East Professional Services forum will take place on Wednesday 16 th February at 17.00 at the RAMSAC offices in Ashcombe Court , Godalming, Surrey .

Contact melanie.wilcock@ramsac.com to book your place. More information can be found at www.ramsac.com